The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
The Economist
Client
Title
Category
Award
Points
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 15.0
Focus
Agency: OgilvyInteractive worldwide / Hong Kong
Client: The Economist
Category: Banners / Banner - Single
Points: 5.0
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Jay Leno
Agency: OgilvyInteractive worldwide / Hong Kong
Client: The Economist
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 5.0
Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Always Has the Last Word
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
Cut Through the Clutter
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 5.0
White Lines
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Cut Through
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
E=IQ2
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 5.0
Pie Chart
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 5.0
No Middle Ground Billboard
Agency: OgilvyOne worldwide / Makati City
Client: The Economist
Category: Outdoor / Outdoor: Single
Points: 5.0
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Agency: Brand Architecture International / New York
Client: The Economist
Category: Outdoor / Outdoor: Campaign
Points: 5.0
Silicone
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist
Category: Trade / Trade Color Full Page or Spread: Single
Points: 5.0
Client:
The Economist
Title:
Missing Piece
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Focus
Category:
Banners / Banner - Single
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
Blue Chip
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Red Ken
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Jay Leno
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2002 Interactive Merit Award
Points:
5.0
Client:
The Economist
Title:
Your Name Here
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Always Has the Last Word
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Cut Through the Clutter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
White Lines
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Cut Through
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
E=IQ2
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Pie Chart
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
No Middle Ground Billboard
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
The Economist
Title:
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Category:
Outdoor / Outdoor: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0